Premast is a Saas product empowering PowerPoint users to create and share presentations easily inside PowerPoint by offering multiple services.
Problem
Business goals
Process
Gathering insights from other products
Market research & Competitive analysis:
To better understand and ideate the solution. It was important to look at some of our indirect competitors so we can understand what they are doing and how.
Starting small, scaling as we go
1/ This would be our premium feature: Since we already have a freemium business model, we wanted to offer more in our premium plan.
2/ Encourage more collaboration: competitors we investigated had some kind of limit on sharing, we wanted to make sharing accessable to encourage collaboration.
3/ Keep it simple straight (KISS): We don't need this to be confusing, with hidden tabs and 100 customization options, Usability & Saving time on implementation is the priority!
🧐 Curious about the full CA?
Diving in with the solution
based on the 3 principles above, let's get going on how we created the final solution with ux flows & UI
Reflections 🧐
Redesign
Worth mentioning that we redesigned the whole experience after the first launch MVP, that was based on a recent Rebrand + Elevating the whole UI
*UI shared above is the most recent*
User adoption
Lack of marketing for the feature + it not being conventional for PP users led that this feature adoption rate was very slow, looking back we should've introduced things like (onboarding) to make this more visible