CEQUENS is a CPaas platform, specialized in offering various communication services to businesses like SMS marketing
Problem "a user story"
A user frequently needs to send personalized SMS campaigns on recurring dates (e.g., customer birthdays). However, the current process requires manual filtering and sorting of contacts in an Excel sheet, uploading the list, and scheduling each campaign. This repetitive, time-consuming workflow could benefit from an automated solution.
"How might we automate sending personalized SMS Messages?"
Business goals:
Scale product and increase user engagement: by Introducing automation services.
Boost campaign efficiency: through seamless integration with pre-saved contacts."
Process
Understanding & defining constraints
Secondary research:
Starting with Research was vital not only to understand the market or study competitors, but also to understand what's marketing automation and why it's important for businesses. Understanding the business then studying the UX from competitors in the market like InfoBip, MessageBird & Gameball ensured i could begin design with proper insights.
Starting with an MVP
We prioritized the user experience in terms of impact vs ease of implementation
and decided start with the problem statement, Sending recurring messages on a specific date for each contact
Sketching and presenting wire-frames to the Product owner and Tech lead to we decide what best way to move forward. the PO had a good understanding of the business and technology used in CEQUENS to ensure that we're building something that's feasible.
UI & Handoff
After 2 weeks it was time to ship this off. the design is based on CEQUENS design system components we already had.
Project demo
For handoff we had a squad meeting with the developers team who were going to work on this project, where we discussed the flow and some of the technical aspects. I used Zeplin to export designs and map screen flows.
Reflections 🧐
Measuring usability
Unfortunately, I didn't get the chance to iterate on this project. but if i had, I'd definitely have to measure usability and collect feedback from users. the things I'd have like to observe were:
- Did users struggle with a specific step?
- Could the flow have been further streamlined?