Algooru tutoring app

Q3 2023

Automating Algooru’s manual tutoring process, enhancing operations, user experience and engagement.

Role

Product Designer

Several phones angled on a dark background showing the ALGooru app in Arabic, with the home screen's quick actions, a tutoring package progress bar of completed and remaining hours, and a session feedback form.

Algooru is an educational startup based in SA. Since its launch in 2021 its mission is to connect students with private tutors and facilitate tutoring lessons.

Problem

  • Lack of operational efficiency and scalability: Managing lessons manually through WhatsApp limits Algooru’s ability to scale and created scheduling and tracking inconsistencies.
  • Low user engagement: Lacking personalized notifications and reminders reduces opportunities for retention and loyalty
  • Absence of a dedicated digital product: The initial app version did not meet core user needs, preventing Algooru from building a strong digital presence and driving growth.

Business goals

  • Automate lesson management: reduce manual lesson management efforts by 80%
  • Launch a dedicated product

Process

  • Atomic Research
  • Ideation & Feature prioritization
  • UI Design
  • Prototype & Handoff

Starting with: Looking at data we already have

After meeting with the product team, I defined my research goals:

  1. Identify communication pain points
  2. Identify opportunities for automation and improved user experience
Research notes on a dark background: Nuha's avatar with the caption 'There were hundreds of unfiltered/unsearchable chats that I had to go through', beside screenshots of Arabic WhatsApp messages between Algooru, parents and tutors.

Research methods?

1) Chat analysis ( 100+ conversation )

Looking at chat to identify if there’s any pains/needs that clients face when communicating on Whatsapp groups

2) Support Tickets ( 70+ )

Customers filed complaints as support tickets, sorted by category. Reviewing them showed us the most common problems and what to fix first.

Identifying Pain points

After collecting and analyzing data there was couple of problems that surfaced, the 2 most highlighted were:

Lesson scheduling problems

Even with a fixed tutoring schedule, the constant back-and-forth to reschedule sessions due to unforeseen circumstances can be frustrating and time-consuming for both students and tutors, leading to a potential loss of learning opportunities.

Subscription (package) tracking problem

Customers and tutors are experiencing uncertainty due to the lack of transparency around remaining hours in a tutoring package, leading to missed learning opportunities and potential revenue loss for the company.

Is it time to reframe the problem?

Neither the time nor scope were going to allow us to work on all the problems 😵‍💫 So after meeting with the Product owner + Head of Product, we decided to go with focusing on the subscription tracking and lesson tracking problem.

Meeting summary titled 'Focus on: Subscription tracking': a desirability, viability, usability and feasibility checklist, a product team meeting shown as three avatars, a new problem statement about clients needing clarity on their package details, and goals to improve user satisfaction and increase engagement.

Time to think about user stories, and Prioritize ideas

Here's a sneak peak of the ideation session and feature prioritization I had with the product owner

A board of blue sticky notes with feature ideas, such as session reminders, a timeline of completed hours, package tracking and loyalty points, with green thumbs-up stickers on the prioritized ones.

Final solution

Building an app for students and their parents to manage tutoring lessons.

Iterating, iterating & a little more iterating 🤓

After couple of rounds of going over my designs with the stakeholders, We reached our final solution, and it was ready to ship!

Celebrating moments 🤩

Confirming and rating your private session

Complete visibility over subscriptions

Allowing users to track subscriptions and never miss an update

And a couple more things

More ALGooru screens on angled phones: the Arabic home screen, a session feedback form with reasons to change a tutor, and a list of previous sessions.

Handoff and Development

I had direct communication with the UI developer, we went on couple of meetings to address concerns, do minor edits and add some animation, this collaboration was so fun and the IOS app was launched successfully within the time frame.

Thanks for watching

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